Affiliate Programme Launch & Setup

PartnerMix builds and runs new affiliate programmes from the ground up — network selection, commission structuring, tracking setup, and initial partner recruitment — and keeps running the programme hands-on until it's stable enough to hand to your in-house team or move into ongoing PartnerMix management.

Who this is for

Brands with no affiliate programme yet, or an existing one that needs to be rebuilt from scratch on a new network. If you already have a live programme that just needs fixing, start with a Programme Health Check instead.

What's included

  • Network selection and account setup (Awin, Impact, CJ, TD, Partnerrize or others depending on your market)

  • Commission structure design, including new-vs-existing customer rates and promotional tiering

  • Tracking integration coordination with your dev team

  • Programme terms, T&Cs, and cookie window configuration

  • Initial partner outreach and recruitment — 30-45 qualified contacts per month from month one

  • Welcome pack and onboarding documentation for new partners

  • Hands-on programme running through to a defined handover point

Timeline

Typically 8-12 weeks from kick-off to first partner activation, depending on tracking integration complexity and number of markets.

Price

Fixed project fee, typically £4,500-£6,000 depending on complexity, paid in instalments across the build. Scoped individually on a call.

How long before we see partners live and generating sales?
Most programmes have their first active partners within 4-6 weeks of tracking going live; meaningful volume typically builds over the following 2-3 months.

What happens after launch?
You can take the programme in-house with our documentation, or move straight into PartnerMix ongoing management.

Which networks do you work with?
Primarily Awin, Impact, CJ, TD & Partnerize — we'll recommend the right one for your market and category.